The cost of opening a bubble tea shop can vary depending on factors such as location, store size, brand positioning, equipment choices, and decoration style. Below is a rough cost estimate for your reference:
1. Initial Startup Costs
(1) Store Rent
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City Tier: Rent is higher in first-tier cities (e.g., Shanghai, Taipei) and lower in second- and third-tier cities.
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Store Size: A recommended store size is around 15-30 square meters.
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Estimate:
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First-tier cities: Approximately RMB 10,000-30,000 per month (around NT$ 45,000-135,000).
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Second- and third-tier cities: Approximately RMB 5,000-15,000 per month (around NT$ 22,500-67,500).
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Deposit: Typically, 2-3 months' rent is required as a deposit.
(2) Renovation Costs
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Simple Style: Approximately RMB 30,000-50,000 (around NT$ 135,000-225,000).
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High-End Style: Approximately RMB 80,000-150,000 (around NT$ 360,000-675,000).
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Note: Renovation costs vary depending on design complexity, material choices, and local labor rates.
(3) Equipment Purchases
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Basic Equipment:
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Commercial ice machine: Approximately RMB 8,000-15,000 (around NT$ 36,000-67,500).
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Sealing machine: Approximately RMB 2,000-5,000 (around NT$ 9,000-22,500).
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Shaker (cocktail shaker): Approximately RMB 1,000-3,000 (around NT$ 4,500-13,500).
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Pearl cooking pot: Approximately RMB 1,000-2,000 (around NT$ 4,500-9,000).
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Refrigerator: Approximately RMB 5,000-10,000 (around NT$ 22,500-45,000).
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Cash register system: Approximately RMB 3,000-8,000 (around NT$ 13,500-36,000).
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Total: Approximately RMB 20,000-45,000 (around NT$ 90,000-202,500).
(4) Raw Materials and Inventory
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Initial Raw Materials (tea leaves, pearls, syrup, non-dairy creamer, cups, straws, etc.): Approximately RMB 10,000-20,000 (around NT$ 45,000-90,000).
(5) Franchise Fees (Optional)
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Franchise Fee: Well-known brands charge approximately RMB 50,000-200,000 (around NT$ 225,000-900,000).
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Brand Royalty Fee: Typically 3-8% of revenue.
(6) Other Costs
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Business License and Permits: Approximately RMB 2,000-5,000 (around NT$ 9,000-22,500).
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Promotion and Opening Events: Approximately RMB 5,000-10,000 (around NT$ 22,500-45,000).
2. Monthly Operating Costs
(1) Rent: As mentioned above.
(2) Utilities: Approximately RMB 2,000-5,000 (around NT$ 9,000-22,500).
(3) Employee Salaries:
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Number of Employees: Generally, 2-3 employees are needed.
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Salary Level: Approximately RMB 3,000-5,000 per person per month (around NT$ 13,500-22,500).
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Total: Approximately RMB 6,000-15,000 per month (around NT$ 27,000-67,500).
(4) Raw Material Costs: Approximately RMB 10,000-20,000 (around NT$ 45,000-90,000).
(5) Other Expenses (e.g., cleaning, maintenance): Approximately RMB 2,000-5,000 (around NT$ 9,000-22,500).
3. Total Cost Estimate
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Initial Startup Costs: Approximately RMB 80,000-200,000 (around NT$ 360,000-900,000).
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Monthly Operating Costs: Approximately RMB 20,000-40,000 (around NT$ 90,000-180,000).
4. Factors Affecting Costs
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Location: Costs are higher in first-tier cities and lower in second- and third-tier cities.
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Brand Positioning: High-end brands require higher investment in renovation and equipment.
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Store Size: Larger stores incur higher rent and renovation costs.
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Business Model: Franchise brands require franchise and royalty fees, while self-created brands do not.
5. Recommendations
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Market Research: Conduct detailed market research before opening to understand local consumer preferences and competition.
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Cost Control: Choose cost-effective equipment and raw materials, and avoid excessive renovation.
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Marketing Strategy: Utilize social media and online platforms for promotion to attract more customers.