General Questions

The cost of opening a bubble tea shop in the United States for reference

The cost of opening a bubble tea shop in the United States can vary depending on factors such as location, store size, brand positioning, equipment choices, and decoration style. Below is a rough cost estimate for your reference:


1. Initial Startup Costs

(1) Store Rent

  • City Tier: Rent is higher in major cities (e.g., New York, Los Angeles) and lower in small to medium-sized cities.

  • Store Size: A recommended store size is around 500-1,500 square feet (approximately 46-140 square meters).

  • Estimate:

    • Major cities: Approximately 3,000−10,000 per month.

    • Small to medium-sized cities: Approximately 1,500−5,000 per month.

  • Deposit: Typically, 1-3 months' rent is required as a deposit.

(2) Renovation Costs

  • Simple Style: Approximately 10,000−30,000.

  • High-End Style: Approximately 50,000−100,000.

  • Note: Renovation costs vary depending on design complexity, material choices, and local labor rates.

(3) Equipment Purchases

  • Basic Equipment:

    • Commercial ice machine: Approximately 1,500−4,000.

    • Sealing machine: Approximately 500−1,500.

    • Shaker (cocktail shaker): Approximately 500.

    • Pearl cooking pot: Approximately 200−500.

    • Refrigerator: Approximately 1,000−3,000.

    • Cash register system: Approximately 1,000−2,500.

  • Total: Approximately  5,000−12,000.

(4) Raw Materials and Inventory

  • Initial Raw Materials (tea leaves, pearls, syrup, non-dairy creamer, cups, straws, etc.): Approximately 2,000−5,000.

(5) Franchise Fees (Optional)

  • Franchise Fee: Well-known brands charge approximately 20,000−20,000−50,000.

  • Brand Royalty Fee: Typically 5-10% of revenue.

(6) Other Costs

  • Business License and Permits: Approximately 500−2,000.

  • Promotion and Opening Events: Approximately 2,000−5,000.


2. Monthly Operating Costs

(1) Rent: As mentioned above.

(2) Utilities: Approximately 500−500−1,500.

(3) Employee Salaries:

  • Number of Employees: Generally, 2-4 employees are needed.

  • Salary Level: Approximately 10−15 per hour (including tips).

  • Total: Approximately 4,000−8,000 per month.

(4) Raw Material Costs: Approximately 2,000−5,000.

(5) Other Expenses (e.g., cleaning, maintenance): Approximately 500−1,500.


3. Total Cost Estimate

  • Initial Startup Costs: Approximately 30,000−100,000.

  • Monthly Operating Costs: Approximately 8,000−20,000.


4. Factors Affecting Costs

  • Location: Costs are higher in major cities and lower in small to medium-sized cities.

  • Brand Positioning: High-end brands require higher investment in renovation and equipment.

  • Store Size: Larger stores incur higher rent and renovation costs.

  • Business Model: Franchise brands require franchise and royalty fees, while self-created brands do not.


5. Recommendations

  • Market Research: Conduct detailed market research before opening to understand local consumer preferences and competition.

  • Cost Control: Choose cost-effective equipment and raw materials, and avoid excessive renovation.

  • Marketing Strategy: Utilize social media and online platforms for promotion to attract more customers.